Fuelled by a team that tame and remodel tsunamis of financial data combined with their investment acumen, Whitefield challenged us to create a brand that captures just that.
Embracing their ethic of translating a complex process into a simple and understandable story, we introduced data pathway inspired graphics and a bright and energetic colour palette to do the same.
Our fresh, modern and contemporary look for Whitefield ties in their positioning of a high performing ‘on to it’ investment company.