Michelle Arsan

Michelle has over 20 years’ experience working with New Zealand businesses to build insights and brand strategy. She earned her stripes in market research at Colmar Brunton and has worked across many sectors including tourism, primary sector and professional services. Michelle loves both consumer and business-to-business research having worked on both large corporate brands and innovative brands of smaller New Zealand companies. Being fluent in Mandarin has also seen Michelle undertake large scale international projects across China, Taiwan, Vietnam, India and Indonesia.