Move better. Live better.
Few people understand what othotics are let alone ever heard of an orthotist. And to those who know, the world of prosthetics can be impersonal and unappealing. Which was a challenge for the owners of The Orthotics Group looking to maximise enterprise value.
Saturday researched the potential to rebrand this high margin medical practice at the heart of a more holistic and human-centric, ‘movement and mobility’ offering.
MoveMe is a compassionate brand focussed on helping people meet their mobility challenges and lead richer lives. From a dynamic mark to a human focussed design-led system, the brand encourages improved performance and promises a better more active life free from pain.