Over recent months, My Food Bag’s results have been in-line with forecasts, their growth strategy is delivering, and almost all the financial and non-financial indicators point to a brand and product that is much loved by Kiwis. And on just about every measure, customers across New Zealand are choosing My Food Bag more than ever.
They talk to us, and we talk to them. They love our breadth of choice of different offerings which we customise to their tastes, needs and lifestyles. They tell us what they want – because they know we listen. It’s this great relationship that is the platform for continued growth and confidence.
This year’s annual report concept therefore, is simply, Kiwis love My Food Bag. We represent this love through experiences, everyday experiences, from customers, employees and suppliers. My Food Bag creates a real connection through food, the engagement with product is not just functional but emotional too.