Refining NZ

Northland pride

The glaring spotlight on Refining NZ in October 2017 had been due to a third party fracturing its ‘refinery to Auckland’ pipeline (notwithstanding signs every 50m warning not to dig). It was a difficult time on many fronts. Some corporates like their annual reviews and reports to lie low when the proverbial’s flying around. Understandable. What can you say? In Refining’s case, plenty.

Our strategy sought to re-affirm stakeholder confidence by putting the incident in context – a hugely reassuring human achievement to rapidly contain and neutralise what could have been a monstrous environmental and economic disaster. The refinery’s emergency management protocols and disciplines all worked with military-like focus and precision. The story galvanises the balance of content around performance against a comprehensive ESG-driven strategy.

10 days of pride around NZ’s most hazardous plant.