At the time of the release of SKY’s 2016 Annual Report the Vodafone SKY merger was sitting in the hands of the Commerce Commission. Uncertain times – as they were then.
Notwithstanding, this report needed to position SKY as a confident company in command of its destiny, and well placed for future opportunities associated with the immediacy and agility of the digital era.
The creative idea of ‘Fast Forward’ provokes thought and provides a platform to talk about the future. The small inserted pages allow us to highlight the digital successes of SKY and its premium, highly-desirable, high-quality broadcast content.