Jalcon - Blackburn Point

Best in show

Auckland’s most awarded builders, Jalcon Homes, are renowned for their design flair and build quality. Bring this together on one of the most sought-after coastal spots in Hobsonville Point and you’ve got something special.

Our response? A visual identity and brand story that differentiates and positions Blackburn Point as the premium development in Hobsonville Point. 

Architectural form is intrinsic to the word marque design and provides a useful device to capture our audiences’ attention. The colour palette is sophisticated and classic. The hero photographic image - aspirational and emotive.

The identity was versatile enough to translate across all marketing communications - from sales collateral and website design to print and digital advertising campaigns and EDMs – and engagement levels far surpassed expectations. A stand-out performance for a stand-out development.