Heart Foundation
Heart Foundation
Annual Report
Big Beats makes waves
The Heart Foundation needed to get hearts pumping about the life saving value that it achieves from generous donations.
Strategically we determined the annual review should say less to say more, and focus on the big picture. We captured this in the idea of BIG BEATS – big, simple and confident statements that clearly focus on the milestone accomplishments of NZ’s leading independent funder of heart research, thanks to the continued support of donors.
The Big Beats idea plays out through the document with bold dramatic ‘beats’ delivering the high notes that build towards an overall picture of positive improvement.
