This ERP platform needed an identity reset – a brand to reflect the excellence of the product and its proven performance.
Through extensive research and interviews, we came to really understand the pain points of customers’ current systems, which allowed us to focus the brand around the qualities that present a solution. From here, we took the brand to the next level, with an identity that includes a new name, look and tone of voice.
Qontro, derived from the word ‘control’, offers customers a single point of truth, putting them in control of their whole business. We created a platform graphic device that can flex and transform, visualising how a reliable, solid foundation affords a business the freedom to expand and innovate. An extensive design toolkit allowed us to redefine every asset, rolling out the new identity across multiple channels and increasing brand awareness.
Our work coincided with a refresh of the platform’s software. Collaboration with the UI designer ensured that the new identity and user interface felt congruent and aligned.
Topped off with a launch event, we delivered a brand that affirms the quality of the product and creates the positive experience that customers expect and deserve.