2023 marks Whitefield’s 100th year. As Australia’s longest continuously operating listed investment company, it’s an achievement to celebrate.
The anniversary presented an opportunity to highlight Whitefield’s principles of longevity, consistency, trust, reliability and experience in a way that will attract a new, younger audience whilst still resonating with existing investors and stakeholders.
We created an anniversary mark and celebratory video, taking Whitefield’s brand identity and pushing its execution into a more dynamic, contemporary space. It’s a nod to the past whilst looking forward to future success. Here’s to another 100 years!