Established in 1893, New Zealand’s longest-running charity has seen a few changes over the years. Most recently known as Home & Family Counselling, the time had come for an evolution, to truly embody and clarify their purpose.
With a new name and brand identity, we revitalised and better defined their offering. Wingspan is a team of compassionate counsellors, bringing affordable support to people from all walks of life. No one is turned away. Design elements combine to reflect the warmth, care and support they bring, whilst inspiring clarity, direction and balance.
A suite of brand launch applications, including a new website and brand video, come together to deliver Wingpan’s core message – that help is here when you need it. Wherever you are in life, whatever challenge you are facing, you don’t need to go through it alone.