Qrious

Designing for purpose

Qrious turned a lot of heads when it came on the scene in 2015. Here was the bold new kid on the block from the house of Spark, intent on shaking things up in the world of data science.

Fast forward nearly a decade of growth paralleled by the surge of AI, and Qrious began to think it could be time to evolve its brand positioning. The company had matured, and its innate curiosity had turned ever-increasingly towards the humanity of data and purpose, laying the ground for a refresh of the brand’s visual narrative.

Working closely with the Qrious team, Saturday approached the brief with the idea of ‘structured curiosity’ to illustrate the relationship between AI, data science and human creativity. We designed ‘The Qrious Way’ to show how Qrious connects data deeply to people and life and finds humanity among cold data points.

The result is a fresh, bold and dynamic identity for a brand that has the potential to transform businesses, to tackle seemingly impenetrable problems and drive measurable and meaningful impact for New Zealand.

“We were in a state of transition. Saturday immediately grasped our business and their refreshing approach matured our brand to a higher ground with an idea that succinctly and beautifully expresses the power of data and AI to reveal solutions to big problems and opportunities. Saturday’s work has been applied to all brand communications and is now an integral part of Qrious’s fresh and confident identity.”

Evan Wilson, CTO, Qrious