Restaurant Brands

 

Restaurant Brands

Employee Brand Identity

Hi, g’day, aloha

From the Antipodes to the Americas, Restaurant Brands has more than tripled its international footprint in just a decade. Sales have surged and revenue milestones are in the rear-view mirror. But with the success has come multiple layers of complexity; diverse cultures and protocols, different markets and systems, and brands at various stages of development. More than ever, the organisation needed to establish a coherent Group-wide dialogue with its employees.

Saturday was briefed to develop the RBD Group internal brand to engage all employees across both hemispheres. Promoting a shared set of values and behaviours it sets expectations and brings a sense of belonging to something far greater than just a local restaurant.

Our employee brand work presents RBD as a vital, international community abundant with opportunities for learning, career development and personal growth. From front-line restaurant crew to office-based staff, every employee can begin to engage in a wider narrative and take pride in being an important part of the big picture.

RBD values
RBD values
RBD values
RBD employee values
RBD employee brand
RBD employment values
RBD values

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