Restaurant Brands

Big where it matters, small where it counts

Brands are experiences where the little touches are just as important as the big gestures, especially with spatial design. Big and small, far and near, drawing together all waypoints is the art of seamless CX.

Long before the ink was dry on the Westgate deal, Saturday was asked to imagine a large format retail line-up of all three Restaurant Brands’ drive through offerings – Taco Bell, KFC and Carl’s Jr. A three-in-a-row flagship design in magnificent neon, together with the detailed ins and out of effective wayfinding. There was much to consider.

Like three flatmates, each brand had to share the same site attributes and restrictions, yet they each needed space to express their individuality without treading on each other’s toes.

Much in the same way we approached KFC’s Fort Street experience, we deconstructed each brand and reworked their equities into a new ‘same but different’ store presentation. At the same time, we pored over the practicalities: day and nighttime appeal, navigation in and out of the main car park, directional lighting for each drive through lane, and, of course, easy exiting.