Restaurant Brands

Hi, g’day, aloha

From the Antipodes to the Americas, Restaurant Brands has more than tripled its international footprint in just a decade. Sales have surged and revenue milestones are in the rear-view mirror. But with the success has come multiple layers of complexity; diverse cultures and protocols, different markets and systems, and brands at various stages of development. More than ever, the organisation needed to establish a coherent Group-wide dialogue with its employees.

Saturday was briefed to develop the RBD Group internal brand to engage all employees across both hemispheres. Promoting a shared set of values and behaviours it sets expectations and brings a sense of belonging to something far greater than just a local restaurant.

Our employee brand work presents RBD as a vital, international community abundant with opportunities for learning, career development and personal growth. From front-line restaurant crew to office-based staff, every employee can begin to engage in a wider narrative and take pride in being an important part of the big picture.